{"id":461,"date":"2020-07-15T16:19:09","date_gmt":"2020-07-15T14:19:09","guid":{"rendered":"https:\/\/www.texen.com\/test-case-study-maquillage\/"},"modified":"2024-11-14T15:31:04","modified_gmt":"2024-11-14T14:31:04","slug":"mascaras","status":"publish","type":"page","link":"https:\/\/www.texen.com\/en\/markets-offer\/make-up\/mascaras\/","title":{"rendered":"Mascaras"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":469,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-produits-case-study.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry"],"acf":{"header-img":6546,"chapeau":"","apercu_img":377,"etapes":[{"titre_du_bloc":"Dior - Diorshow Pump\u2019N\u2019Volume","image":"https:\/\/www.texen.com\/app\/uploads\/2021\/01\/Dior-show-Pump-Texen-scaled.jpg","texte":"Dior launched an impressive XXL mascara, and Texen was right there to ensure the success.\r\n\r\nWith a specific bi-injection process that allows it to build a flexible area into either side of the tube, it acquires a \"rubbery\" texture that makes it easy to hold. The tube's cap is made from shiny black aluminum.\r\n\r\nTexen took on a technical challenge by combining flexible and rigid surfaces, along with matte\/shiny contrasts. With a simple press of the finger, the formula softens and is deposited evenly onto the brush for maximum effect."},{"titre_du_bloc":"Martine Cosmetics \u2013 Orgasmic","image":"https:\/\/www.texen.com\/app\/uploads\/2021\/02\/Martine-Cosmetics-Orgasmic-Texen-scaled.jpg","texte":"The famous You-Tuber, Gaelle Garcia Diaz, chose a product from the Beautiful Me line by Texen as her mascara of choice.\r\n\r\nOrgasmic was developed from a winning combo, including a brush and a wiping ring, combined with an Italian-made bulk.\r\n\r\nThis product illustrates our unique capacity to launch a comprehensive, proprietary, high-level product range, using innovative standard packaging. "},{"titre_du_bloc":"Nocib\u00e9 - Vice Versa","image":"https:\/\/www.texen.com\/app\/uploads\/2021\/10\/Mascara_Vice_Versa.png","texte":" For this dual-effect hybrid mascara, Texen Beauty Partners is renewing with the brand a winning collaboration by orchestrating the know-how of industrial players aware of innovation.\r\n\r\nVice Versa stands out with a 2-in-1 hybrid brush; one fiber side for volume and one molded plastic side for eyelash definition."},{"titre_du_bloc":"Lanc\u00f4me - Lash Idole","image":"https:\/\/www.texen.com\/app\/uploads\/2022\/01\/Lash-Idole.png","texte":"The new Lash Id\u00f4le mascara has a square, faceted and flat design with black and pink metallic decor. The technical prowess of this development was entrusted to Texen, which deployed all the expertise of its SMART mascara 4.0 production line in partnership with the brand. "},{"titre_du_bloc":"Maybelline - Colossal Curl Bounce","image":"https:\/\/www.texen.com\/app\/uploads\/2022\/11\/Maybelline-Mascara-Colossal-Curl-Bounce-Washable-Blackest-Black-041554069563-primary-1-002.jpg","texte":"Maybelline\u2019s Curl Bounce mascara stands out for its punchy design and its textured d\u00e9cor evoking the mesh of a Bluetooth speaker. For this dual launch \u2013 with references for the US and for Europe \u2013 L\u2019Or\u00e9al put its trust in Texen.\r\nThe technicality of the product and a strict timeframe meant a close collaboration between the brand\u2019s teams and those of Texen in the US and France."}],"actualites":"","push_pages":[{"texte_push":"Markets &amp; Offer","page":"https:\/\/www.texen.com\/en\/markets-offer\/"}],"titre_page":"","texte_intro":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mascaras - Texen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.texen.com\/en\/markets-offer\/make-up\/mascaras\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mascaras - Texen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.texen.com\/en\/markets-offer\/make-up\/mascaras\/\" \/>\n<meta property=\"og:site_name\" content=\"Texen\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T14:31:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.texen.com\\\/en\\\/markets-offer\\\/make-up\\\/mascaras\\\/\",\"url\":\"https:\\\/\\\/www.texen.com\\\/en\\\/markets-offer\\\/make-up\\\/mascaras\\\/\",\"name\":\"Mascaras - Texen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.texen.com\\\/#website\"},\"datePublished\":\"2020-07-15T14:19:09+00:00\",\"dateModified\":\"2024-11-14T14:31:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.texen.com\\\/en\\\/markets-offer\\\/make-up\\\/mascaras\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.texen.com\\\/en\\\/markets-offer\\\/make-up\\\/mascaras\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.texen.com\\\/en\\\/markets-offer\\\/make-up\\\/mascaras\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Markets &amp; 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