{"id":5923,"date":"2022-05-13T10:57:47","date_gmt":"2022-05-13T08:57:47","guid":{"rendered":"https:\/\/www.texen.com\/?p=5923"},"modified":"2024-09-16T10:20:57","modified_gmt":"2024-09-16T08:20:57","slug":"international-launch-for-colossal-curl-bounce-mascara","status":"publish","type":"post","link":"https:\/\/www.texen.com\/en\/international-launch-for-colossal-curl-bounce-mascara\/","title":{"rendered":"International launch for Colossal Curl Bounce mascara"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":6546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-5923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texen-en"],"acf":{"header-img":6546,"reseaux_sociaux":false,"apercu_img":{"ID":6546,"id":6546,"title":"Texen D\u00e9grad\u00e9 - Copie","filename":"Texen-Degrade-Copie.png","filesize":612726,"url":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie.png","link":"https:\/\/www.texen.com\/en\/new-horizons-for-texen-group\/texen-degrade-copie-2\/","alt":"","author":"15","description":"","caption":"","name":"texen-degrade-copie-2","status":"inherit","uploaded_to":6540,"date":"2024-09-16 07:35:51","modified":"2024-09-16 07:35:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.texen.com\/wp\/wp-includes\/images\/media\/default.png","width":3509,"height":1435,"sizes":{"thumbnail":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-300x123.png","medium-width":300,"medium-height":123,"medium_large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-768x314.png","medium_large-width":640,"medium_large-height":262,"large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1024x419.png","large-width":640,"large-height":262,"1536x1536":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1536x628.png","1536x1536-width":1536,"1536x1536-height":628,"2048x2048":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-2048x838.png","2048x2048-width":2048,"2048x2048-height":838}},"actualites":"","push_pages":false,"articles":[{"acf_fc_layout":"bloc_texte","texte":"<p><strong>For L\u2019Or\u00e9al, Texen Group\u2019s teams rallied to use their expertise for this dual launch on both sides of the Atlantic.<\/strong><\/p>\n<p><strong>The star of the year, Maybelline\u2019s Curl Bounce mascara stands out for its punchy design and its textured d\u00e9cor evoking the mesh of a Bluetooth speaker. For this dual launch \u2013 with references for the US and for Europe \u2013 L\u2019Or\u00e9al put its trust in Texen Group. The technicality of the product and a strict timeframe meant a close collaboration between the brand\u2019s teams and those of Texen Group in the US and France.<\/strong><\/p>\n<p><em><strong>An exemplary collaboration<\/strong><\/em><\/p>\n<p>For the validation of key stages: the harmonization of decoration processes, multiple trials, the manufacturing of the molds and the automation of industrial operations\u2026this project owes its success to both human and industrial synergies. This is enhanced by <strong>multicultural communication<\/strong> and the <strong>complementarity<\/strong> of Texen Group\u2019s teams in a range of roles, used to working together regularly within the Group. This strength is a major element of the \u201c<strong>One Texen<\/strong>\u201d culture.<br \/>\nThe product development process was managed on a <strong>local basis<\/strong> then duplicated <strong>internationally<\/strong> under the watchful eye of a dedicated team.<br \/>\nThis organization enabled the development to be achieved within a timeframe comparable to that of a local project, and even to bypass certain challenges. In the context of virtual collaboration, risk management and validation methods proved their viability.<\/p>\n<p><em><strong>Global objectives<\/strong><\/em><\/p>\n<p>Texen Group piloted this <strong>transatlantic<\/strong> project from France (developing the molds, putting in place the decoration processes, industrial automation, centralization of validation steps\u2026). Production was then launched in tandem in France and the US, under the control of the brand\u2019s local teams.<br \/>\nThe principal challenge was to create an <strong>identical finish<\/strong> between the product\u2019s two parts \u2013 bottle and cap \u2013 transformed using two different processes. A multitude of tests and adjustments were involved when it came to both the textured effect and the d\u00e9cor.<br \/>\nLast but not least, Texen Group produced the wiper and sourced the brush from its historic partner suppliers in the US and Europe.<\/p>\n<p>Maybelline\u2019s Curl Bounce exists in two versions with two different d\u00e9cors, a cream version and a waterproof edition, in the US and throughout Europe.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6329\" src=\"https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline.png\" alt=\"\" width=\"271\" height=\"271\" srcset=\"https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline.png 3000w, https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline-300x300.png 300w, https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline-1024x1024.png 1024w, https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline-150x150.png 150w, https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline-768x768.png 768w, https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline-1536x1536.png 1536w, https:\/\/www.texen.com\/app\/uploads\/2022\/05\/Colossal-Curl-Bounce-ouvert-Maybelline-2048x2048.png 2048w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" \/><\/p>\n"}],"chapeau":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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