{"id":6218,"date":"2024-02-09T16:42:08","date_gmt":"2024-02-09T15:42:08","guid":{"rendered":"https:\/\/www.texen.com\/?p=6218"},"modified":"2024-09-16T10:09:44","modified_gmt":"2024-09-16T08:09:44","slug":"the-aura-collection-by-texen-beauty-partners","status":"publish","type":"post","link":"https:\/\/www.texen.com\/en\/the-aura-collection-by-texen-beauty-partners\/","title":{"rendered":"The Aura Collection by Texen Beauty Partners"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":6546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-6218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texen-en"],"acf":{"header-img":6546,"reseaux_sociaux":false,"apercu_img":{"ID":6546,"id":6546,"title":"Texen D\u00e9grad\u00e9 - Copie","filename":"Texen-Degrade-Copie.png","filesize":612726,"url":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie.png","link":"https:\/\/www.texen.com\/en\/new-horizons-for-texen-group\/texen-degrade-copie-2\/","alt":"","author":"15","description":"","caption":"","name":"texen-degrade-copie-2","status":"inherit","uploaded_to":6540,"date":"2024-09-16 07:35:51","modified":"2024-09-16 07:35:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.texen.com\/wp\/wp-includes\/images\/media\/default.png","width":3509,"height":1435,"sizes":{"thumbnail":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-300x123.png","medium-width":300,"medium-height":123,"medium_large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-768x314.png","medium_large-width":640,"medium_large-height":262,"large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1024x419.png","large-width":640,"large-height":262,"1536x1536":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1536x628.png","1536x1536-width":1536,"1536x1536-height":628,"2048x2048":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-2048x838.png","2048x2048-width":2048,"2048x2048-height":838}},"actualites":"","push_pages":false,"articles":[{"acf_fc_layout":"bloc_texte","texte":"<p><strong>The upcoming MakeUp in Los Angeles show will be the stage for a new launch from Texen Beauty Partners. The Aura collection is comprised of eight flexible tubes proposed with applicators and a range of dispensing systems, an \u00e0-la-carte offer for flexible, 100% personalized developments.<\/strong><\/p>\n<p>Each year, <strong>Texen Beauty Partners designs makeup and skincare collections<\/strong> in line with consumer expectations and trends. These are the fruit of <strong>marketing insight<\/strong> and <strong>innovative sourcing.<\/strong> They serve as inspiration for brands that Texen Beauty Partners then accompanies in <strong>the creation of a beauty routine with a strong identity.<\/strong><\/p>\n<p><em><strong>Eight tubes, one routine <\/strong><\/em><\/p>\n<p>This year\u2019s collection is named <strong>Aura<\/strong>. It is made up of <strong>8 flexible tubes<\/strong> with different application systems. Aura represents a holistic approach to makeup and skincare. It expresses a notion of <strong>wellbeing to the consumer<\/strong> (thanks to color and chakra combinations and soft-touch packaging), <strong>practicality of usage<\/strong> and <strong>the promise of results<\/strong>. The products in the Aura collection target specific zones of the face (lips, eyes, complexion, fragile areas\u2026) as well as the scalp, which is a growing area of focus for brands and consumers. <strong>Applicators have either dip formats<\/strong> or <strong>are fixed to the tube for a dual role of applicator and dispensing system.<\/strong> Formats vary from 8 to 15ml and tips are adapted to the formula, with sponge or silicone applicators or injected and synthetic-bristle brushes\u2026<\/p>\n<p><em><strong>Why tubes?<\/strong><\/em><\/p>\n<p>Consumers have adopted tubes for<strong> their practical nature<\/strong> and <strong>their flexibility<\/strong>. They <strong>avoid formula wastage<\/strong> and offered in mini-formats, are suitable for <strong>on-the-go use<\/strong>. When used for a mascara or eyebrow makeup for example, the flexibility of the tube allows the formula to be softened before use just by pressing on it.<\/p>\n<p>For this collection, Texen Beauty Partners selected <strong>materials that are compatible with regulations and environmentally sound<\/strong> (free from ABS, styrenes, POM or POK).<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6215\" src=\"https:\/\/www.texen.com\/app\/uploads\/2024\/02\/The-Aura-Collection.jpg\" alt=\"\" width=\"535\" height=\"289\" srcset=\"https:\/\/www.texen.com\/app\/uploads\/2024\/02\/The-Aura-Collection.jpg 1065w, https:\/\/www.texen.com\/app\/uploads\/2024\/02\/The-Aura-Collection-300x162.jpg 300w, https:\/\/www.texen.com\/app\/uploads\/2024\/02\/The-Aura-Collection-1024x553.jpg 1024w, https:\/\/www.texen.com\/app\/uploads\/2024\/02\/The-Aura-Collection-768x415.jpg 768w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"bloc_pdf","fichier":"https:\/\/www.texen.com\/app\/uploads\/2024\/02\/Brochure-The-Aura-Collection.pdf","nom_du_fichier":"Download the leaflet"}],"chapeau":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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