{"id":6648,"date":"2024-09-26T11:23:11","date_gmt":"2024-09-26T09:23:11","guid":{"rendered":"https:\/\/www.texen.com\/?p=6648"},"modified":"2024-09-26T11:23:44","modified_gmt":"2024-09-26T09:23:44","slug":"hypnose-drama-mascara-of-loreal-by-texen-group","status":"publish","type":"post","link":"https:\/\/www.texen.com\/en\/hypnose-drama-mascara-of-loreal-by-texen-group\/","title":{"rendered":"Hypnose Drama Mascara of L&#8217;Or\u00e9al by Texen Group"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":6546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-6648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texen-en"],"acf":{"header-img":6546,"reseaux_sociaux":false,"apercu_img":{"ID":6546,"id":6546,"title":"Texen D\u00e9grad\u00e9 - Copie","filename":"Texen-Degrade-Copie.png","filesize":612726,"url":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie.png","link":"https:\/\/www.texen.com\/en\/new-horizons-for-texen-group\/texen-degrade-copie-2\/","alt":"","author":"15","description":"","caption":"","name":"texen-degrade-copie-2","status":"inherit","uploaded_to":6540,"date":"2024-09-16 07:35:51","modified":"2024-09-16 07:35:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.texen.com\/wp\/wp-includes\/images\/media\/default.png","width":3509,"height":1435,"sizes":{"thumbnail":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-300x123.png","medium-width":300,"medium-height":123,"medium_large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-768x314.png","medium_large-width":640,"medium_large-height":262,"large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1024x419.png","large-width":640,"large-height":262,"1536x1536":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1536x628.png","1536x1536-width":1536,"1536x1536-height":628,"2048x2048":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-2048x838.png","2048x2048-width":2048,"2048x2048-height":838}},"actualites":"","push_pages":false,"articles":[{"acf_fc_layout":"bloc_texte","texte":"<p><strong>Global Launch of the New Lanc\u00f4me Mascara: A Texen Group Achievement<\/strong><\/p>\n<p><span data-contrast=\"auto\">Texen Group, in collaboration with L&#8217;Or\u00e9al, is proud to announce the global launch of the Hypnose Drama mascara, designed and manufactured through <strong>the Smart Mascara line.<\/strong> This project showcases Texen Group&#8217;s expertise in production, <strong>incorporating the latest technologies<\/strong> in injection, decoration with hot stamping, varnishing, and in-line assembly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em>Innovation and Collaboration\u00a0<\/em><\/strong><br \/>\n<span data-contrast=\"auto\">The creation of this mascara involved <strong>close collaboration<\/strong> between Texen Group&#8217;s engravers and mold makers and the L&#8217;Or\u00e9al team. This synergy allowed us to meet Lanc\u00f4me&#8217;s specific expectations despite <strong>numerous technical challenges<\/strong>. In particular, the texturing (lines) on the cap and bottle required precision work.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em>Overcoming Technical Challenges\u00a0<\/em><\/strong><br \/>\n<span data-contrast=\"auto\">One of the main technical challenges was <strong>ensuring the quality and aesthetic appearance of the engraving<\/strong>, which was especially demanding given the need for identical engraving using two distinct processes: injection for the cap and injection-blow molding for the bottle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em>Mastery of Finishing Steps\u00a0<\/em><\/strong><br \/>\n<span data-contrast=\"auto\">Varnishing also played a crucial role, as textures can trap air and dust, leading to uneven varnish distribution. <strong>Rigorous work<\/strong> was conducted to validate the texturing with the varnish, ensuring process repeatability and a consistent visual effect. Hot stamping presented an additional challenge. Thanks to their expertise, the teams managed to develop settings so that <strong>the hot stamping perfectly conformed to the shape<\/strong>, ensuring uniform marking.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em>Precision and Adjustment\u00a0<\/em><\/strong><br \/>\n<span data-contrast=\"auto\">The project also required precision in the indexing of components. The engraving had to be precisely positioned in the mold and correctly indexed during assembly to ensure perfect alignment. This level of precision was achieved through the combined <strong>expertise<\/strong> of the Texen Group teams and their mold-making partners.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em>Eco-Design<\/em><\/strong><br \/>\n<span data-contrast=\"auto\">Texen Group presents <strong>the first luxury mascara entirely made of PP<\/strong> (polypropylene), a significant step toward the mascara of tomorrow, designed in a mono-material and recycled material except for the brush and wiper. This innovation proves that <strong>eco-design can also be applied to luxury products<\/strong>. This fully integrated line (from injection to varnishing) reduces transportation, thereby <strong>decreasing the Group&#8217;s carbon footprint<\/strong> while increasing speed and agility in service to L&#8217;Or\u00e9al.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This new luxury mascara, made of PP for both the cap and the bottle, <strong>is the result of technical innovation and successful collaboration<\/strong>. Mastering the challenges of texturing, engraving, and hot stamping demonstrates Texen Group&#8217;s <strong>ability to meet the demands of a prestigious brand while embracing the challenge of eco-design.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6643 aligncenter\" src=\"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome.jpg\" alt=\"\" width=\"473\" height=\"473\" srcset=\"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome.jpg 2000w, https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome-300x300.jpg 300w, https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome-1024x1024.jpg 1024w, https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome-150x150.jpg 150w, https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome-768x768.jpg 768w, https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Mascara-Hypnose-Drama-Lancome-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/p>\n"}],"chapeau":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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