{"id":7427,"date":"2026-04-16T14:00:50","date_gmt":"2026-04-16T12:00:50","guid":{"rendered":"https:\/\/www.texen.com\/?p=7427"},"modified":"2026-04-16T14:02:15","modified_gmt":"2026-04-16T12:02:15","slug":"leading-flock-applicator-manufacturer-erzi-joins-psb-industries","status":"publish","type":"post","link":"https:\/\/www.texen.com\/en\/leading-flock-applicator-manufacturer-erzi-joins-psb-industries\/","title":{"rendered":"Leading flock applicator manufacturer ERZI joins  PSB Industries"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":6546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-7427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texen-en"],"acf":{"articles":[{"acf_fc_layout":"bloc_texte","texte":"<p><strong>Leading flock applicator manufacturer ERZI joins PSB Industries.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>The acquisition serves PSB\u2019s strategy to develop a leadership position in the dip-in category for liquid makeup and skincare formulations.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>PSB Industries, owner of beauty packaging companies Quadpack and Texen, is pleased to announce that ERZI Flock-Technik Applikator GmbH has joined the group as of 31 March 2026. ERZI\u2019s specialist knowledge and exclusive flock applicator technology will enrich PSB\u2019s capacity for dip-in innovation and development. ERZI will continue to directly supply the market with innovative and high-performance flocked applicators.<\/p>\n<p>&nbsp;<\/p>\n<p>PSB Industries CEO Alexandra Chauvign\u00e9 says: \u201cWe are delighted to welcome ERZI to the PSB family, as we continue to grow according to our strategy. We have found the right fit with ERZI, an industry leader with many synergies: a family company, with unique know-how, strong on design and innovation and with similar values. As part of PSB, it will have the resources to scale up its activity, widen its reach and accelerate new product development, while bringing its know-how into the group to further benefit all of our customers.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Based in Reutlingen (near Stuttgart), Germany, ERZI develops and manufactures flock-tipped applicators for makeup formulations such as liquid lipstick, lip gloss, eyeliner, eyeshadow and concealer. Family-owned and managed for three generations, it is a leader of the flocked applicator market, creating standard and bespoke products for global beauty brands and packaging companies.<\/p>\n<p>&nbsp;<\/p>\n<p>ERZI Managing Director Andreas Zindel keeps his position at the helm of the company, reporting directly to Chauvign\u00e9. He says: \u201cERZI will continue to operate independently and with integrity, as we have done for many decades. The brand and identity will be maintained. We continue to focus on our core business \u2013 to produce the world\u2019s best and most innovative flocked applicators for makeup. The ERZI vision and values are perfectly aligned with those of PSB Industries as, together, we write a new chapter in the company\u2019s history!\u201d<\/p>\n<p>The operation complements PSB&#8217;s strong investment in dip-in manufacturing capabilities at Texen and Quadpack factories, and the development of Quadpack&#8217;s standard dip-in range. As PSB deploys its strategy, the shared knowledge and enhanced portfolio will consolidate the group\u2019s position as one of the market\u2019s leading dip-in specialists.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7422 aligncenter\" src=\"https:\/\/www.texen.com\/app\/uploads\/2026\/04\/aaaaaaaImage1-300x257.png\" alt=\"\" width=\"300\" height=\"257\" srcset=\"https:\/\/www.texen.com\/app\/uploads\/2026\/04\/aaaaaaaImage1-300x257.png 300w, https:\/\/www.texen.com\/app\/uploads\/2026\/04\/aaaaaaaImage1.png 585w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><em><strong>Photo caption:<\/strong> Dipl Ing (FH) Andreas Zindel, Managing Director of ERZI Flock-Technik Applikator (left), and Alexandra Chauvign\u00e9, CEO of PSB Industries<\/em><\/p>\n"}],"chapeau":"","header-img":6545,"reseaux_sociaux":false,"apercu_img":{"ID":6545,"id":6545,"title":"Texen D\u00e9grad\u00e9 - Copie","filename":"Texen-Degrade-Copie.png","filesize":612726,"url":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie.png","link":"https:\/\/www.texen.com\/en\/nouveaux-horizons-pour-le-groupe-texen\/texen-degrade-copie\/","alt":"","author":"15","description":"","caption":"","name":"texen-degrade-copie","status":"inherit","uploaded_to":6538,"date":"2024-09-16 07:35:51","modified":"2024-09-16 07:35:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.texen.com\/wp\/wp-includes\/images\/media\/default.png","width":3509,"height":1435,"sizes":{"thumbnail":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-300x123.png","medium-width":300,"medium-height":123,"medium_large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-768x314.png","medium_large-width":640,"medium_large-height":262,"large":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1024x419.png","large-width":640,"large-height":262,"1536x1536":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-1536x628.png","1536x1536-width":1536,"1536x1536-height":628,"2048x2048":"https:\/\/www.texen.com\/app\/uploads\/2024\/09\/Texen-Degrade-Copie-2048x838.png","2048x2048-width":2048,"2048x2048-height":838}},"actualites":"","push_pages":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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