{"id":7471,"date":"2026-07-09T15:24:32","date_gmt":"2026-07-09T13:24:32","guid":{"rendered":"https:\/\/www.texen.com\/?p=7471"},"modified":"2026-07-09T15:52:50","modified_gmt":"2026-07-09T13:52:50","slug":"texen-co-creating-iconic-mascaras-for-over-30-years","status":"publish","type":"post","link":"https:\/\/www.texen.com\/en\/texen-co-creating-iconic-mascaras-for-over-30-years\/","title":{"rendered":"Texen: co-creating iconic mascaras for over 30 years"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-7471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texen-en"],"acf":{"ajout_niveau_detude":false,"ajout_niveau_dexperience":false,"reference_de_loffre":"","bloc_mission":"","header-img":7353,"articles":[{"acf_fc_layout":"bloc_texte","texte":"<p><strong>Texen: co-creating iconic mascaras for over 30 years<\/strong><\/p>\n<p><em>For three decades, Texen has been mastering the <\/em><em>complexities<\/em><em> of mascara packaging, positioning itself as an industry leader serving global mass and prestige brands<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In 1995, Lanc\u00f4me\u2019s Eternicils hit the shelves. This iconic mascara stood out for high-performance wear, as well as sophisticated and innovative packaging with an exquisite design. Its creation was the result of a collaboration between L\u2019Or\u00e9al and French packaging manufacturer Texen \u2013 and marked the start of a new era of manufacturing excellence.<\/p>\n<p>&nbsp;<\/p>\n<p>Since that first partnership, Texen has perfected its expertise, expanded its facilities and developed its capacity for innovation. It has worked with the world\u2019s foremost makeup companies to push the boundaries of creative design, embodying each brand\u2019s unique image.<\/p>\n<p>&nbsp;<\/p>\n<p>So, what is the secret of Texen\u2019s success in this category? Christophe Wojciechowski, Development Manager at Texen Mayet, says: \u201cWe are historically recognised as an expert in the design and manufacture of complex mascaras, capable of developing designs and shapes that others cannot produce. But, above all, what sets us apart is our ability to create both entry-level and high-end products.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>From ultra-luxe solutions for Herm\u00e8s, Givenchy and Dior, to creations for Maybelline, Rimmel and Cosnova, Texen\u2019s expertise adapts to the creative brief, to deliver the right mascara solutions on a global level. Knowledge of the pack\u2019s interplay between formula, wiper and applicator ensures high-performance designs, which come to life at its state-of-the-art facilities. Production, decoration and assembly are fully automated, optimised using Industry 4.0 technologies.<\/p>\n<p>&nbsp;<\/p>\n<p>Today, Texen is part of a growing group within PSB Industries. As such, it is committed to the beauty industry\u2019s eco-transition, with a transparent, responsible and forward-looking approach. Its latest launch is a case in point and mirrors the start of its mascara journey: Lanc\u00f4me\u2019s Lash Id\u00f4le Curl Goddess features a monomaterial design made entirely of recyclable polypropylene, with a sumptuous brushed aluminium effect, achieved through custom in-mould engraving.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIt\u2019s a story of trust,\u201d says Global Account Manager Bruno Lucchesini about the relationship with the client. \u201cOur international presence and our recognised expertise enable us to support global launches with agility and efficiency. It\u2019s all about collaboration, technical mastery and, ultimately, a shared passion for excellence.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7462 aligncenter\" src=\"https:\/\/www.texen.com\/app\/uploads\/2026\/07\/TX-Mayet_Creative_2529_LA-16_edited-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.texen.com\/app\/uploads\/2026\/07\/TX-Mayet_Creative_2529_LA-16_edited-1-300x200.jpg 300w, https:\/\/www.texen.com\/app\/uploads\/2026\/07\/TX-Mayet_Creative_2529_LA-16_edited-1-1024x683.jpg 1024w, https:\/\/www.texen.com\/app\/uploads\/2026\/07\/TX-Mayet_Creative_2529_LA-16_edited-1-768x512.jpg 768w, https:\/\/www.texen.com\/app\/uploads\/2026\/07\/TX-Mayet_Creative_2529_LA-16_edited-1-1536x1024.jpg 1536w, https:\/\/www.texen.com\/app\/uploads\/2026\/07\/TX-Mayet_Creative_2529_LA-16_edited-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n"}],"chapeau":"","apercu_img":{"ID":7353,"id":7353,"title":"1533_Texen_Fond-600x800_20241203","filename":"1533_Texen_Fond-600x800_20241203-e1783602986321.jpg","filesize":826314,"url":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-e1783602986321.jpg","link":"https:\/\/www.texen.com\/en\/texen-co-creating-iconic-mascaras-for-over-30-years\/1533_texen_fond-600x800_20241203-2\/","alt":"","author":"36","description":"","caption":"","name":"1533_texen_fond-600x800_20241203-2","status":"inherit","uploaded_to":7471,"date":"2026-02-26 14:03:57","modified":"2026-07-09 13:24:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.texen.com\/wp\/wp-includes\/images\/media\/default.png","width":6213,"height":8284,"sizes":{"thumbnail":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-e1783602986321.jpg","thumbnail-width":113,"thumbnail-height":150,"medium":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-225x300.jpg","medium-width":225,"medium-height":300,"medium_large":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-768x1024.jpg","medium_large-width":640,"medium_large-height":853,"large":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-768x1024.jpg","large-width":640,"large-height":853,"1536x1536":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-e1783602986321.jpg","1536x1536-width":1152,"1536x1536-height":1536,"2048x2048":"https:\/\/www.texen.com\/app\/uploads\/2026\/02\/1533_Texen_Fond-600x800_20241203-e1783602986321.jpg","2048x2048-width":1536,"2048x2048-height":2048}},"reseaux_sociaux":false,"actualites":"","push_pages":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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