Oriflame, a global beauty and wellbeing company empowering entrepreneurs across more than 60 countries, unveils Scope Eau de Toilette, an innovative unisex fragrance collection that blends artificial intelligence with olfactory personalization. To highlight this technological breakthrough, Oriflame selected a different marbled shade of Texen Group’s standard ball cap for each of the three scents—tailored to reflect the personality, lifestyle, and preferences of its customers.
A bold olfactory signature
More than just perfumes, the three variations of Scope Eau de Toilette are a vibration, a style statement, and an exploration of each facet of one’s personality.
- Time Loop, featuring a white cap, Milky Marble, evokes timeless elegance and the fluidity of the time.
- Earth Wonder, with its green marbled cap, Moss Stone effect to reflect organic imperfection and a grounding connection to nature.
- Across Space, topped with a purple marbled cap, like a Galactic Swirl, it captures the cosmic, mysterious nature of a futuristic fragrance.
An exceptional collaboration with the Texen Group
This innovation is supported by a strategic partnership with Texen Group, a packaging expert for the luxury and beauty industries. The collaboration between Oriflame and Texen materializes through meticulous and sustainable design. For this launch, Texen developed a marbled version of its standard ball cap in recyclable PP, offering a sustainable yet stylish alternative without compromising on aesthetics or design.
Oriflame was able to customize each cap by selecting different colors and material effects, such as marbling. The visual harmony between the round cap and the straight-edged rectangular bottle creates a distinctive look. Manufacturing the caps at Texen Poland facility ensures the highest standards of industrial craftsmanship and precision.
