Marc Jacobs Fragrances unveils Daisy Wild Eau So Intense: a new interpretation of the best-selling Daisy Wild, created in collaboration with the Texen Group.
One year after the successful launch of Daisy Wild, Marc Jacobs Fragrances expands the iconic collection with Daisy Wild Eau So Intense. The Texen Group teams have crafted a more bold and vibrant version of the cap for this intensified fragrance.
A pop and sophisticated design by the Texen Group
Once again, Coty turned to the expertise of Texen Group to meet the creative and technical challenges of this new cap. The Daisy Wild Eau So Intense Marc Jacobs cap stands out with its bright, energetic colors, enhanced by gradient pad printing on each flower. This innovative process highlights the refined metallization of the flower centers and the cap itself. As with the previous edition, the flowers are molded in color and feature, for this edition, greater visual complexity and brilliance.
Expertise for audacity
The cap’s design required perfect technical mastery, blending creativity with industrial precision. Its structure—composed of a complex headpiece and a meticulous assembly of multiple elements in various materials (different types of polyolefins)—was engineered to meet a dual objective: deliver a playful and sensorial experience, while ensuring a premium perception aligned with luxury codes.
The flexibility of the petals, their durability, and the overall coherence reflect Texen Group’s leadership in packaging innovation and its ability to support brands in their most ambitious projects.
