Lovers of Louis Vuitton by the Texen Group

To mark the first anniversary of LVERS, Louis Vuitton unveils an ultra-limited edition of its iconic fragrance born from the collaboration between Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud. To elevate this solar essence, an exceptional bottle made of pure copper has been created: a feat of craftsmanship and innovation, the result of a high-precision collaboration between the artisans of Artema Firenze and the technical expertise of Texen Group, a key player in luxury packaging.

Inspired by the sun’s regenerative energy, LVERS is reimagined through an artistic object that reflects light, warmth, and vitality. The fragrance captures a solar abstraction through a holistic, sensorial composition crafted from living essences.

An exceptional collaboration around a packaging challenge
The copper bottle, a tribute to the metal plaques adorning 19th-century explorers’ trunks, boldly and elegantly reinterprets the House’s design codes. While its artisanal production, using the lost-wax casting technique, was entrusted to the master founders of Artema Firenze, it was the Texen Group that was chosen to take on a major technical challenge: ensuring perfect compatibility between the metal and the fragrance formula.
To preserve the olfactory integrity of the perfume and prevent any contact with the copper, the Group designed and developed a specific internal protective coating. This technical component, inserted manually into each bottle, is made from a flexible multilayer film, ensuring optimal sealing and compatibility.
Exclusively developed by Texen’s experts to fit the bottle’s unique shape, a custom-fit pocket insert was positioned with millimetric precision at the neck. A true feat of engineering in the service of aesthetics, this tailor-made solution combines performance, durability, and discretion.
Already used by Texen in the development of bespoke, innovative packaging, this “Flex” technology opens up new and limitless possibilities for incorporating various materials into fragrance bottle design.

The Texen Group, a strategic partner in haute parfumerie
Renowned for its industrial excellence and strong commitment to CSR, the Texen Group has established itself as a strategic partner in the world of luxury packaging. Thanks to its expertise in designing innovative components and its ability to solve complex challenges, the Group enhances both the functional and sustainable dimension of an object crafted to stand the test of time.