Groupe Texen brings Lancôme’s collaboration with the Louvre Museum to life

When Lancôme decides to launch an ultra-selective makeup collection with the Louvre Museum, it only expects the best from its packaging partners. This makeup palette illustrates the agility and expertise of Texen Beauty Partners, which orchestrated the project with its network of partners.

When designing this limited-edition makeup with the Louvre Museum, L’Oréal imagined unique creations like works of art. The design of this palette is testament to this: the image features the Greek poetess Corinna (or Corine) in a work by French sculptor Edme Etienne François Gois, on display in the Louvre’s Richelieu wing. The product quickly became iconic, offering multiple applications for the complexion and eyes with silky formulas to apply with a brush or the fingers.

Exceptional development for an exceptional product

Among the makeup palettes offered by Texen Beauty Partners, Lancôme chose a simple, minimal square shape. Inside the base, a specific insert houses 5 pans and wells for two brushes. The formula is directly pressed and stamped with the motif thanks to a technique aiming to highlight the colors and offer enhanced shine. A mirror is housed in the lid, protected by a frosted sticker printed with the logo Lancôme & Louvre.

The compact owes its finesse to the high quality of the image, which features a close-up of the sculpture in full-frame on its lid. The Lancôme logo is added thanks to hot stamping.

An image revealed thanks to heat transfer

The case is metallized on the outside before decoration, and this is where the challenge of this creation lay: restituting an art photo in high quality. To do so, Texen Beauty Partners used the heat transfer label technique, whereby a printed film is applied using heat.

The teams at Texen Beauty Partners managed each step of this development, piloting the different operations with their partner suppliers, from injection to décor via assembly of the different parts.